A cake for a child’s birthday, a wedding or a christening is chosen days or weeks in advance. A mother looks for ideas on Instagram, then searches for “custom cakes Chisinau”, compares a few bakeries and asks about the price per kilo and timing. She chooses where she sees beautiful work, clear prices and quick, polite replies.
VADSTUDIO markets bakeries and custom cake studios in Moldova and builds promotion on images, transparency and easy ordering.
The cake catalogue
- A gallery by occasion: children’s, wedding, christening, anniversary, corporate, bento cakes.
- Price per kilo for each filling and the cost of decoration.
- Filling descriptions with cross-section photos.
- Allergen information and sugar-free, gluten-free or lactose-free options, if you offer them.
- Minimum lead time and deposit terms.
Ordering without confusion
- A form with the date, number of guests, filling, theme and a reference photo.
- An approximate weight and price calculation based on the number of guests.
- Order confirmation on WhatsApp with a decoration sketch before production.
- Pickup from the bakery or delivery at an exact time.
Promotion channels
Instagram and Reels are the main channel: decorating, cutting the cake, customers’ reactions. Google Maps brings nearby customers, SEO catches searches like “kids’ cakes”, “wedding cake”, “bento cake”, and Meta Ads reach parents and event organisers. Partnerships with venues, planners and wedding photographers bring large orders.
Desserts and daily sales
Besides custom cakes, a bakery can sell pastries, macarons, dessert boxes for offices and gifts every day. These products are promoted through an online storefront and Google Maps and fill the days between big orders.
What we measure
Enquiries by occasion, their sources, the share of enquiries that become orders, average order value and customers who come back for the next celebration.
Production capacity and the calendar
A bakery can make only so many cakes a day, and weekends and pre-holiday dates fill up fast. A simple calendar of available dates on the website and an Instagram message like “a few spots left for Saturday” help customers order early and spare you awkward refusals. We point ads at days with free capacity, not at those already full.
Why VADSTUDIO
We know that in hospitality and food production, images and fast replies decide almost everything. The agency’s founder personally leads the strategy, and the VADSTUDIO team builds the website, Instagram, Google Maps presence and ads.
Send a request or message us on WhatsApp — we will review your bakery’s online presence for free and suggest how to get more cake orders.
